Corporate Identity Programmes

Strategically driven identity solutions

We believe there are specific ‘learned skills’, techniques and a ‘corporate identity’ way of thinking that separate a specialist corporate identity consultancy from a generalist design consultancy.

Decisions about an organisation’s identity have to be driven by an understanding of its business strategy. Fundamental questions need to be asked as a part of this process.

Identity programmes act as a catalyst for change, and as a signal of change internally and externally to the wider business community in which they operate. This presents a rare and potentially very powerful opportunity in the context of a wider change management programme to shift perceptions, and to change behaviours and working practises.

As a specialist consultancy, we are experienced in helping our clients leverage the full potential offered by an identity programme, as well as in creating unique identities with ‘recognisable and ownable’ visual equities.

Over the years we have been involved in a large number of Corporate Identity programmes for a host of different companies across Europe including: Unilever, PowerGen, Bank of Ireland (Rep of Ireland), Pirelli (Italy), The National Rivers Authority, Peabody Trust, Eroski (Spain), Grupo CIN (Portugal), Avidesa (Spain), East Midlands Electricity.